Production company logo research

Production Company Logo Research 

Warner Bros logo animation

For this logo animation we like the animated bugs bunny next to the logo and the simplicity of the design.

Rogue pictures / working title animation logo

For this logo we liked the flashing and tension behind the rogue pictures logo and we also liked the use of dark colours clashing with the flashing light, this creates a contrast between the two colours. We also liked the intricacy behind the working title animation logo.

Casting Shots

Casting Shots

Synopsis

Synopsis

The opening sequence starts with an extreme close up of a girl (India) holding a camera to her face whilst crying and talking about how scared she is. She then turns her head and looks behind her and begins to run. The clip then switches to her running with the camera through the woods and cuts out and re-records at random points. We then see a mid shot of her running and she then trips and the clip then fades out. 

The scene flashbacks one hour to a small group of teenagers that are sitting in the woods drinking. The teens sit in a circle talking and drink together, after they have become comfortable one of the teens brings out a Ouija board and convinces the others to participate in using it. The teens begin to use the Ouija board and some of the teens are reluctant but are spurred on by the others. The teens begin to doubt the spirit world and ask who will die tonight, as they place their hands on it and begin to use it, the
Ouija board spells out the name India. The teens look at each other with fear in their eyes then hear rustling behind them and all turn around simultaneously. The clip then fades out.

The scene then flashbacks three hours to when each individual teen was at home and living their separate lives, we see that India struggles with a broken family and a mother that suffers from mental illness and we are given an insight into each of the teens lives. Because of our insight into each of their lives we realise why each of the teens act the way they do and empathise with them as the story goes on. We then see all of the teens meet at Laurence's house and get into two separate cars and head out to a forest in the country side.  They arrive at midday and have a day of antagonising wildlife and drinking together. The teens later in the evening set up their tents and have dinner and then move away from their camp to a deeper darker side of the forest to tell ghost stories and explore. 

The scene then shows the teens sat in a circle exactly the same as in the opening sequence and shows what happens after. After the teens look deep into the forest with fear, objects around them begin to move away and darkness engulfs them. We hear screams come out of each edge of the forest around them and the teens begin to panic and run back to their camp for safety. Whilst running back they each separate and split off from each other unintentionally. We see India running and hiding in various places and looking for some sign of safety. It begins to rain and she hides in a small cave where she finds mysterious writings on the wall, we then witness India's struggles and search for safety and as the story goes on we begin to piece together what is going on and rout for the protagonist (India). 

Later India finds herself in a mysterious demonic circle made of stone and spirits around her summoned by the Ouija board, the board lies open in the centre of the circle and in a chilling end India's childhood sweetheart Laurence emerges from the dark forest and trades his life for hers with the spirits that have been summoned. India then moves the figure to the goodbye sign on the board and then closes the board in tears.

25 word pitch

25 word pitch

We created this 25 word pitch using Pow Toon, this website is in beta development so we had some difficulties uploading it but in the end we were successful.

Storyboard - ouija

Animated Storyboard

Above we have created an animation in order to display our storyboard ideas. This storyboard animation is a graphic representation of how our final opening sequence will unfold, shot by shot. The reason as to why we have created a storyboard is to present our ideas and share a visual aid to help others as well as ourselves to understand the concept of our opening sequence. A story board enables us to save time when filming as it is a plan for production. Following a plan helps as this means we are less likely to forget to film shots. As well as filming, it helps within the editing process as we are able to use the basic idea to piece our clips together according to the original vision. Having this plan will provide us with a solid shot list that will guide us to help the creation process run more smoothly.

When scanning our drawings into the system and linking them together in this animation we chose to play around with some of the effects available on final cut pro. We thought that this would add extra interest into the storyboard by choosing appropriate effects that link well with our scenes. The video camera effect was suitable for this piece as during our opening sequence we are planning to use a number of camera shots, one being a point of view shot that will be videoed by the camera being hand held opposed to using steady cam or a tri-pod.

Preliminary storyboard

Preliminary storyboard 

 

We created this preliminary story board as a draft, so we can develop our ideas further. We used this to base our main storyboard on so we were able to create the best storyboard possible. In the storyboard we have slightly annotated each section, to give a general idea of what our opening sequence will be. 

Possible Locations

Possible Locations

                                                                       

This picture was taken in the woods next to Keston Ponds, this is located in Farnborough and is and is roughly 30 minutes away from our location. A strength of using this location is that it is a large area so there are lots of places to shoot our scenes. A weakness of using this location is that it is quite far away so if something goes wrong whilst editing we will be unable to return easily.

 

 This picture was taken in Harvington woods which is located in Beckenham which is roughly a five minute walk from our location.  A strength of this location is that it is close and easily accessible so we will be able to do last minute filming if something goes wrong.  A weakness of this location is that there is a large amount of dog walkers so this could cause some problems when filming.  

This picture was taken in Whitham, it is located in Essex and is roughly a 1 hour drive away from where we are located. A strength of this location is that the shape of the trees are unusual and could provide a good location for one of our scenes because they are bending outwards and portrays disorientation. However this location is too far from our current location and this area is not surrounded by woodlands so is not ideal for some of our scenes. As well as this, this particular scene showing the unusual shaped trees does not continue throughout the whole of the location.

This picture was taken in High Broom Woods, located in West Wickham which is about a 10 minute walk from where we are located. Due to this, this makes this location a suitable option as it is in easy reach therefore allows us to revisit frequently to film our scenes. A strength of this location is that the stream enables us to create a more in-depth storyline. However a weakness of this location is that the ground is uneven and varies in steepness, which could effect some our scenes.

Target audiences

Target Audiences


Producers of films define their target audience by looking at a range of things:

• Who buys the films or views them at cinemas
• If they are predominantly female or male
• The age group
• What media do they use most often

The target audience of a horror film is usually people around the ages of 15-25. 58% of viewers for horror are women, and 42% are men. A large percentage of viewers of horror films are aged 18-24, this is due to many of the classification of films being a 15 or an 18. The films we have looked at for our influences are all rated at either a 15 or an 18, due to the content of the films. For example, The Cabin In The Woods is classified as a 15. This is because it contains strong gore, bloody violence, language and soft drug use. The Hills Have Eyes is classified as an 18, this is because the film contains strong violence and horror.

The producer of the films would have produced  the films so that they suited the target audience. Films are classified with an age limit to show the intended target audience, and what age the films are suited for. Most horror films are classified as either 15s or 18s. If the film is classified up to an 18 when they have been producing the film for 15 year olds, this could have an impact on the amount if revenue they make when the film is exhibited in cinemas.

Horror films are usually classified as a 15 or an 18, this is because of the scenes of strong violence, gore, language and horror. This then means that when it comes to be exhibited in films, only over 18s can view the film at the cinema or buy it in shops. This reduces the amount of revenue the company makes, because the main audience that attends the cinema are younger teenagers.

For our target audience, we have been looking at producing our film so it appeals to teenagers of the age of 15+. This means it must not contain any gory scenes, or it would not be suitable for younger ages. 

Statistics for Bourne

Looking at the following statistics for the Bourne film we can see that it is mostly popular with males, with over half of the audience being between the ages of 18-29.

Statistics for Fugative

 

For the film The Fugitive we can see that just under half of the target audience is also males between the ages of 18 and 29. Therefore for our film this is going to be our target audience also.

We gained this information from the IMOB website by becoming a member and from this information we can conclude that these films have similar target audiences to what we want and we will look further at these films to see how they attracted these audiences.

Influences

Influences

We created this short video to show the different things that influenced us in creating our opening sequence.