Target Audiences
Producers of films define their target audience by looking at a range of things:
The target audience of a horror film is usually people around the ages of 15-25. 58% of viewers for horror are women, and 42% are men. A large percentage of viewers of horror films are aged 18-24, this is due to many of the classification of films being a 15 or an 18. The films we have looked at for our influences are all rated at either a 15 or an 18, due to the content of the films. For example, The Cabin In The Woods is classified as a 15. This is because it contains strong gore, bloody violence, language and soft drug use. The Hills Have Eyes is classified as an 18, this is because the film contains strong violence and horror.
For our target audience, we have been looking at producing our film so it appeals to teenagers of the age of 15+. This means it must not contain any gory scenes, or it would not be suitable for younger ages.
Statistics for Bourne
We gained this information from the IMOB website by becoming a member and from this information we can conclude that these films have similar target audiences to what we want and we will look further at these films to see how they attracted these audiences.
Producers of films define their target audience by looking at a range of things:
- Who buys the films or views them at cinemas
- If they are predominantly female or male
- The age group
- What media do they use most often
The target audience of a horror film is usually people around the ages of 15-25. 58% of viewers for horror are women, and 42% are men. A large percentage of viewers of horror films are aged 18-24, this is due to many of the classification of films being a 15 or an 18. The films we have looked at for our influences are all rated at either a 15 or an 18, due to the content of the films. For example, The Cabin In The Woods is classified as a 15. This is because it contains strong gore, bloody violence, language and soft drug use. The Hills Have Eyes is classified as an 18, this is because the film contains strong violence and horror.
The producer of the films would have produced the films so that they suited the target audience. Films are classified with an age limit to show the intended target audience, and what age the films are suited for. Most horror films are classified as either 15s or 18s. If the film is classified up to an 18 when they have been producing the film for 15 year olds, this could have an impact on the amount if revenue they make when the film is exhibited in cinemas.
Horror films are usually classified as a 15 or an 18, this is because of the scenes of strong violence, gore, language and horror. This then means that when it comes to be exhibited in films, only over 18s can view the film at the cinema or buy it in shops. This reduces the amount of revenue the company makes, because the main audience that attends the cinema are younger teenagers.
For our target audience, we have been looking at producing our film so it appeals to teenagers of the age of 15+. This means it must not contain any gory scenes, or it would not be suitable for younger ages.
Statistics for Bourne
Looking at the following statistics for the Bourne film we can see that it is mostly popular with males, with over half of the audience being between the ages of 18-29.
Statistics for Fugative
For the film The Fugitive we can see that just under half of the target audience is also males between the ages of 18 and 29. Therefore for our film this is going to be our target audience also.
We gained this information from the IMOB website by becoming a member and from this information we can conclude that these films have similar target audiences to what we want and we will look further at these films to see how they attracted these audiences.
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